GrogHeads Forum

Game Forge => DIY => Topic started by: bayonetbrant on February 25, 2012, 11:49:04 AM

Title: Your First Game Convention as an Exhibitor
Post by: bayonetbrant on February 25, 2012, 11:49:04 AM

Conventions can be a great way to get your game in front of your audience. The high concentration of gamers and the foot traffic in the exhibit hall make for a target-rich environment for a new company. If you're looking to spread the word about yourself, setting up shop at a convention is a great way to do it.
The first question you really need to ask is “Why are we going to the convention?” Are you focusing on selling product? Building some buzz around your company? Trying to meet people and show off your game for another company to pick you up? If you don’t go into the show with a solid definition of success, you won’t have much of a measuring stick to gauge your overall investment in time and effort.
One of your next decisions needs to be "which convention?" Staying close to home, or with a friend, can cut down the overall cost. If a local convention is not an option, then try to shoot for a convention whose major events are closest to your core products. GenCon is a heavy RPG show; Origins is a role-playing and board-gaming mix, with some card events for good measure. There are many smaller, local cons as well, and they are often willing to offer booth space to a company at a low rate.
Get your deposits in as soon as possible. The difference in cost can be dramatic. As an example, at Origins 2006, a booth cost $555 if paid by January 10, but went up to $671 if paid at the end of March. For a new company, the $120 difference might make or break your first show.

read the rest at the link
Title: Re: Your First Game Convention as an Exhibitor
Post by: besilarius on March 11, 2012, 06:18:58 PM
Gods, isn't inflation a bitch.
Somewhere I may still have the preregistration forms from GAMA for some of the Origins held in the Baltimore area in the mid -1980s.  My memory could be failing me, but I would swear that a booth was no more than $120.