Author Topic: New 17 Day Window for New Movie Releases  (Read 233 times)

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Offline airboy

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New 17 Day Window for New Movie Releases
« on: July 29, 2020, 11:24:15 AM »
AMC Movie Theaters (biggest chain in the USA) announced an agreement with Universal for a 17 day exclusive release window for new movies.  This is far, far shorter than the current 90 day window.  The 90 day window was much shorter than the previous window.

Under the agreement Universal can send movies to direct home viewing at $20 a pop after 17 days.  AMC will share in the revenue stream.

AMC has been reported to be offering the deal to other movie makers.  It remains to be seen if Disney or other big players will agree.

I'm having strong doubts that the movie industry as it existed in 2019 will exist in anything close to as similar a fashion in say 2024.  At minimum, I think there will be a large implosion in the number of theaters with smaller cities having one multiplex and big cities losing 50% or so of their theaters.  Only time will tell if my prediction will hold true.

See: https://thehill.com/blogs/in-the-know/in-the-know/509470-amc-universal-reach-deal-to-shorten-theatrical-only-movie

Offline SirAndrewD

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Re: New 17 Day Window for New Movie Releases
« Reply #1 on: July 29, 2020, 01:27:25 PM »
Movie theaters are going to be in increasing trouble as streaming continues to improve quality, budgets and content.   

Add to that the increasingly cheap cost of very large 4k televisions.  I mean, I've got a 70" on the wall in my den, and I didn't even break the bank for it.

I can put a 4k film on that with surround and get an experience that's not quite as good as the theater, but I don't have to endure other patrons, can pause, can eat and drink what I like.  That's driven me to skip a lot more of the movies that I before would've gone and seen and wait till I could watch it at home.

$20 isn't really asking too much compared to what my wife and I spend going to the theater nowadays when you factor in that she always gets stuff from the concession stand.

Offline Sir Slash

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Re: New 17 Day Window for New Movie Releases
« Reply #2 on: July 29, 2020, 01:30:02 PM »
That seems reasonable to me but what are the  :nerd: going to do for the next Marvel premier? You can't wear costumes and carry Captain America shields to your own house. Maybe a friends? And, there goes my money invested in Movie Popcorn Futures.  #:-)  But seriously they've got to, and I'm sure will, find a way to adapt to the new normal. We do.
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Offline Grim.Reaper

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Re: New 17 Day Window for New Movie Releases
« Reply #3 on: July 29, 2020, 02:34:15 PM »
Although I understand the convenience and cost savings watching movies at home....I like the movie theater for the experience.  Sure, sometimes you get the loud people or something else like that, but generally speaking I have had very good experiences.  Love the recliners, popcorn, and just like getting out of the house:)  Sure, a little added risk nowadays, but even when I went before typically only 5 or less other people there.  They just need to keep the chairs cleaned.

Even better is watching at a drive-in, which we still have one that is pretty close....only problem with that is how late they run, I am too old staying up that late:)

Offline Gusington

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Re: New 17 Day Window for New Movie Releases
« Reply #4 on: July 29, 2020, 03:08:13 PM »
^I'm just the opposite. If I never went to a movie theater again I would not miss it.
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Offline MetalDog

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Re: New 17 Day Window for New Movie Releases
« Reply #5 on: July 29, 2020, 04:51:29 PM »
Going to the movie theater has always been an important part of my life.  The seats, the popcorn, the big screen, and surround sound.  Who doesn't remember the first time an Imperial Cruiser flew over your head on the screen?  The noise.  The awe.  How do you recreate that at home?  No way to.  Now, does that mean that I think theaters can't be replaced?  No.  They certainly can.  And the convenience of home will trump just about any consideration for me compared to being out somewhere.  But, going to a movie in the theater is just an awesome experience.
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Offline Gusington

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Re: New 17 Day Window for New Movie Releases
« Reply #6 on: July 29, 2020, 06:33:00 PM »
^You can definitely recreate that at home with home theaters.
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Offline MetalDog

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Re: New 17 Day Window for New Movie Releases
« Reply #7 on: July 29, 2020, 07:23:38 PM »
I will admit, I live a pretty simple life when it comes to luxuries.  I really have no desire to make my home a movie theater.  Sure am glad to hear it can be done for those who enjoy it though.
And the One Song to Rule Them All is Gimme Shelter - Rolling Stones


"If its a Balrog, I don't think you get an option to not consent......." - bob

Offline Gusington

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Re: New 17 Day Window for New Movie Releases
« Reply #8 on: July 29, 2020, 08:54:28 PM »
I don't have one. I have a cousin who does and its literally a theater in his basement with a popcorn machine, reclining leather seats, THX audio, the works.
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Offline SirAndrewD

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Re: New 17 Day Window for New Movie Releases
« Reply #9 on: July 29, 2020, 09:11:22 PM »
Don't get me wrong, I do still like the theater experience.  I'm not going as far as Gus on it. 

But, my home experience isn't as far off as it used to be. 

Big screens are nuts.  The one I have was over $3k at one point and I got it for a lot less than $1k on a sale. 

There are the rare times I want to go and experience the public spectacle of seeing a movie fresh in the theater, but even today that's dropped off. 

I saw the new Star Wars sequels on release, and no one was anywhere nearly as excited as when the prequels came out.  Even less excited than the originals. 

If it releases on time and we can go, I'll see Dune when it releases.  It's about all I'm excited about now though. 

First summer in ages that we haven't gone three or four times though.  I miss some of it but not all. I've felt our home entertainment system has worked well. 

I mean...lets be frank.  I love Star Wars, possibly my favorite property.  But the best Star Wars in 20 years was on Disney + in the Mandalorian and Clone Wars.  Rogue One was good too, but really, "TV" is closing the gap. 

Offline Destraex

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Re: New 17 Day Window for New Movie Releases
« Reply #10 on: July 30, 2020, 08:08:19 AM »
I feel sorry for all the young people because theatres were probably one of the safest and most accessible a tivities for them.
But as an older man now I am happy that there will once again be an opportunity to see newer movies before they have been “spoilered” in the comfort of my own home. Will I pay $20 though? It will still be a rare event.
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