interesting article on the history and reinvention of this recruiting slogan.
https://www.armytimes.com/news/your-army/2023/03/08/how-embracing-be-all-you-can-be-resurrected-army-marketing/
Not bad. Beat the Hell out of the Emma campaign. Its not up to the USMC standards in ad campaigns, but at least they stopped digging the PR hole they were working on for the past couple of years.
While we are talking about recruiting...I always felt the Army did a good job with this one from the early '80s.
a good dovetail article.
https://warontherocks.com/2023/03/the-ukrainian-army-is-leveraging-online-influencers-can-the-u-s-military/